Available for projects
02Capabilities
Process documentation, design decisions, and live results.
Every project starts with user interviews, competitive analysis, and strategic thinking.
High-fidelity design, prototyping, and collaboration with developers.
Tracking metrics and iterating based on real user behavior.
03Selected work
Three case studies: healthcare booking, ceramics brand, and transit payments.
01ProductHealthcareRedesignClinic booking, redesigned
02BrandE-commerceBrand and shop for a ceramics studio
03ProductFintechA transit wallet, from zero
04How it gets made
How I approach every project from research to launch.
Stakeholder interviews, user research, competitive landscape mapping, and clear problem statements before any pixels move.
Wireframes, visual design explorations, interactive prototypes, and developer-ready handoffs in Figma.
Usability testing, metric tracking, and iterative refinement. Ship, measure, adjust, repeat.
05About
I work across brand, product, and web from my studio in Seoul. My background mixes visual design with systems thinking, so I deliver work that developers can actually ship.
Every project here shows the reasoning behind decisions, not just the final result. I believe showing the work builds more trust than a perfect portfolio ever could.
06Get in touch
Have a project in mind? Book a kickoff session or drop a message and I'll get back to you within a day.
